shop4patents Blog

Hey everyone at Shop4Patents.com!

This week’s audio tip from Stephen Key and Andrew Krauss of www.inventRight.com asks and answers the question . . .

I hear you talking about selling benefits quite often. What do you mean by that and why is it so important inventors focus on selling benefits?

Please use the comments section below to comment on this audio. Stephen and Andrew will be checking in and respond to the comments made below.

This weekly inventing audio tip is courtesy of Stephen Key and Andrew Krauss of http://www.inventRight.com.

Keith M: “…Then I found Invent Right…..I now have two more products going to market in 2008, “Pool Rockets” & the “BarknBat”. I currently have various new products being reviewed by 26 different companies. Now, it is not a matter of if,…its only a when.”

Hey everyone at Shop4Patents.com!

This week’s audio tip from Stephen Key and Andrew Krauss of www.inventRight.com asks and answers the question . . .
Patents – What do you file and when?

Please use the comments section below to comment on this audio. Stephen and Andrew will be checking in and respond to the comments made below.

This weekly inventing audio tip is courtesy of Stephen Key and Andrew Krauss of http://www.inventRight.com.

Hey everyone at Shop4Patents.com!

This week’s audio tip from Stephen Key and Andrew Krauss of www.inventRight.com asks and answers the question . . .
Why would you want to license a product for a 5 to 10% royalty when you could make it yourself and have all the profit?

Please use the comments section below to comment on this audio. Stephen and Andrew will be checking in and respond to the comments made below.

This weekly inventing audio tip is courtesy of Stephen Key and Andrew Krauss of http://www.inventRight.com.

The search engine “Wikipedia” is an incredibly useful tool, for both the inquisitive public at large and product developers and inventors. Knowledge is power. And much of our success is based on exactly how much we DO know - about potential partners, licensees, manufacturing techniques, retailers, etc. Because we’re forced to do much of our own research, it’s important that we work as efficiently as possible. Wikipedia can help you do so.

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I do not usually dwell on the past, or entertain regret. But who does not occasionally wonder, what if I could do things over again? What would I do differently?

The creative aspect of inventing is magical. Magical in its surreal quality, its sudden burst forth, and the endless possibility it offers. Every inventor and creator thrives on and loves that moment. It’s hands down, the very best. But unfortunately, that magical moment is also very, very brief. And after its over, our work begins. (more…)

I was recently privileged to interview Joe Casale, an industry professional who credits himself with having invented over twenty one products. Before electing to work as an independent industrial designer, Joe spent a number of years working for major corporations, most notably in the toy industry. He also won numerous awards including the honor of having his product selected by Everyday Edisons in a former season.

I wanted to present to you some of Joe’s advice and experience, not only due to his Everyday Edisons success, but also because he’s an individual who has made it as a professional inventor. He’s rare.

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I sued one of the largest international toy companies in federal court years ago  I have witnessed firsthand what amazing prizefighters attorneys can be. They are fantastic to watch in their element. But working with an attorney is not unlike any other business relationship. Inventors tend to place blind faith in their legal counsel; in actuality, the process of protecting your intellectual property needs to be managed and overseen closely.

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You have identified a company that is a sound fit for your product. You know what you are going to say, and you  have practiced saying it. But you are asking yourself, who am I going to talk to?

First, find the corporate number for your company. I usually achieve this by calling the 1-800 number on the back of a product the company produces, and asking for the corporate number. However this is simply one way of many.

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The dilemma is common, but the fear it inspires is overwhelming. You’ve created a product and you want a company to see it. Easier said than done? It doesn’t have to be. You may feel more comfortable approaching a corporation writing an email or letter – stop yourself. The simple truth is, if you really want to be heard, if you really want to be recognized, you have to make personal contact. You have to make the dreaded cold-call.

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